It’s often said that ‘people buy from people’. But with the rise of the omnichannel marketing experience, a solid marketing strategy needs more than just the personal touch to be successful. dsquared’s Denise Davies outlines an effective framework for aligning marketing and sales for mutual success. Marketing and sales are the ultimate double act –…

Denise Davies, founder of dsquared, reflects on some key lessons learned during four years in business. I am delighted to share that this month marks dsquared’s fourth year in business. And what a journey it has been. It all started with a laptop on my kitchen island in 2020 during a pandemic. I had one…

With Offshore Europe 2023 on the horizon and ADIPEC 2023 not far behind, companies will have been taking the time to contemplate how to maximise ROI at major industry gatherings. dsquared’s Denise Davies offers her take on how they can steal the show – and glean genuine value from taking a stand. You’ve signed up…

It’s no use hitting publish on a great piece of content if you’ve not considered how you’ll track its performance. Sofiane Kennouche dives into some of the key things you should consider when measuring your success. If you’ve decided that strategic content marketing is a key part of your marketing mix, half the battle is…

Social media marketing is a low-cost, high-impact method of getting through to your clients online. dsquared’s Sofiane Kennouche shines a spotlight on some of the key benefits. So, you’ve decided to embark on a content marketing strategy, sharing compelling content such as blogs, thought leadership articles and interviews on your own website. You may now be…

Denise Davies, founder of dsquared, shares her quick guide to effective content marketing. As a strategic marketing tool, content marketing is an opportunity for your brand to engage and resonate with your target audience.   Done right, it will help to drive profitable customer action – and position your company as a thought leader in its…

Denise Davies, founder of dsquared, shares her five key principles for an effective marketing strategy. As an inquisitive 15-year-old, I remember being given a copy of an inspirational book by my Dad, which would have a profound effect on my career ambitions. ‘If you don’t know where you’re going, you’ll probably end up somewhere else’…

Denise Davies, founder of dsquared, reflects on five life lessons from her company’s first year in business. As dsquared celebrates its first birthday this week, I’m reminded of the challenges and changes that starting a business during a global pandemic can bring (not to mention the amount of home baking that my first ‘desk’ –…